What is SEO? SEO is a significant term that describes the process of increasing the visibility of your website in search engines. If you are familiar with the process of marketing, you will realize that each marketing campaign is entirely dependent on the selection of keywords. Some various techniques and methods can be adopted for increasing the ranking of your website in the search engines. SEO is nothing but a set of SEO techniques that help make your web pages visible to the search engines while optimizing the content in your web pages to help it rank higher in the search engine rankings.

SEO techniques mainly include Meta tags, directory listings, keyword research, link building, site submissions, article submission, online press releases, and directory submissions. These techniques will help the search engines understand your website’s nature and purpose and thus allow it to rank higher in the search engine rankings. Keywords are significant for you to rank higher in the search results.

You should, therefore, try to have as many relevant keywords in your content as possible. Another important thing that is SEO friendly is h1 tags. H1 tag will ensure that you have placed the most pertinent and useful information about your web page in the title itself. By doing this, you will help to improve your site’s ranking. Directory listings or keywords in the h1 tags will help the search engine robots read and understand your website’s nature better.

To improve your organic search ranking, you can also try to use some unique links pointing to your website. One of the best SEO techniques that are quite common is backlinking, which will improve your position in the search engine’s ranking. Some other methods used today for SEO are social bookmarking, video promotion, online videos, RSS feeds, and directories. Organic search ranking is the only way to ensure that your web pages are visible to the search engines and that they rank higher than all other web pages.